Getting Started

Accessing the Data

Data can be accessed through the Snowflake Marketplace or via a private share upon request. For access to a private share or if you require access on a different platform, please contact us here

To access a private share in Snowflake:

In your Snowflake console, navigate to Data > Private Sharing.
You should see the data product listed in the "Shared with You" section.
Click on the data product to mount it and start querying.

For step-by-step guidance see this video tutorial.

Understanding the Data Structure

Cybersyn Data Products are built around two concepts: entities and timeseries.

Entities are concrete things or objects (a geography, a company, a mortgage application).
Timeseries are abstract measures (ie. statistics) related to an entity and a date.

Learn more

Key Metrics & Definitions

The timeseries tables are central to the data product. Below are key ways to break down and interpret the data:

Consumer Location: The geographic region where the consumer is from.
Merchant Location: The location of the merchant where the transaction occurred.
Channel: The medium used for the transaction (e.g., online, offline).
Age Demographic: Specific age bracket of the consumer.
Income Demographic: Specific income bracket of the consumer.
Metric/Measure: The financial or quantitative measure being tracked (e.g., sales, transactions).
Frequency of the Measure: How often the measure is calculated (e.g., weekly, monthly).

Year-over-year Defintitions:

Sales/Revenue YoY: Year-over-year change in total sales value (USD) for a given period.
Transactions YoY: Year-over-year change in the number of sales transactions. Each purchase counts as a transaction.
AOV YoY (Average Order Value): Year-over-year change in average order value (USD). Calculated as Sales / Transactions. AOV refers to the typical amount spent in a single purchase.
Customers YoY: Year-over-year change in the total number of customers for a given period.