Consumer Spending Merchant Retention Timeseries

Snowflake table name : CYBERSYN.CONSUMER_SPENDING_MERCHANT_RETENTION_TIMESERIES

View documentation here.

NameDescriptionTypeExample

MERCHANT_ID

Unique identifier assigned by Cybersyn to each merchant.

VARCHAR

e106ce84a4ddd1923855bb1d7ea00d83

MERCHANT_NAME

The name of the merchant.

VARCHAR

HOT N JUICY CRAWFISH

MERCHANT_CATEGORY_CODE_DESCRIPTION

The most commonly used merchant categorization for purchases at a given merchant. Based on merchant category code (MCC) classifications from the International Organization for Standardization (ISO).

VARCHAR

LODGING – HOTELS, MOTELS, RESORTS, CENTRAL RESERVATION SERVICES ...

MEASURE

Metric being counted or aggregated (e.g., User Retention, Sales Retention, etc.)

VARCHAR

Sales Retention

FREQUENCY

Frequency of the timeseries measurement (e.g., Month, Quarter). Joinable to CALENDAR_NAME from the CALENDAR_INDEX table.

VARCHAR

Month

MEMBER_AGE

Age range for a subset of users (e.g., 25-34, 35-44, 65+). 'All Age Brackets' when not applicable.

VARCHAR

All Age Brackets

MEMBER_INCOME

Income bracket for a subset of users (e.g., $41K-60K, $81K-100K). 'All Income Brackets' when not applicable.

VARCHAR

All Income Brackets

CHANNEL

Purchase channel - 'Online' and 'Offline'. 'All Channels' when not applicable.

VARCHAR

All Channels

CONSUMER_GEO_LEVEL

The geographic level or hierarchy (e.g., Country, State, CensusCoreBasedStatisticalArea, CensusZipCodeTabulationArea) represented by the CONSUMER_GEO_ID.

VARCHAR

State

CONSUMER_GEO_ID

A unique identifier assigned by Cybersyn for the location in which a consumer lives. Based on the primary billing address of the consumer. Joinable to the GEOGRAPHY_INDEX table. 'country/USA' when not applicable.

VARCHAR

geoId/32

CONSUMER_GEO_NAME

Name of the location in which a consumer lives. Based on the primary billing address of the consumer. 'United States' when not applicable.

VARCHAR

California

MERCHANT_GEO_LEVEL

The geographic level (e.g., Country, State, CensusCoreBasedStatisticalArea) represented by the MERCHANT_GEO_ID.

VARCHAR

Country

MERCHANT_GEO_ID

A unique identifier assigned by Cybersyn for a merchant's physical location. Joinable to the GEOGRAPHY_INDEX table. 'country/USA' when not applicable.

VARCHAR

country/USA

MERCHANT_GEO_NAME

Name of the location in which a physical merchant is located. 'United States' when not applicable.

VARCHAR

United States

PERIODS_SINCE_FIRST_PURCHASE

Number of periods (i.e., months) since the user made their first purchase as a given merchant. Period 0 is the period in which the initial purchase was made.

NUMBER

19

VALUE

The retention rate for the given period.

FLOAT

0.06748972

UNIT

Unit of measure for the timeseries (e.g., Percent).

VARCHAR

Percent

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